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Passing the Torch: Intergenerational Influences as a Source of Brand Equity
Passing the Torch: Intergenerational Influences as a Source of Brand Equity
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Elizabeth S. Moore
- Title/Author
- Passing the Torch: Intergenerational Influences as a Source of Brand Equity / Elizabeth S. Moore ; William L. Wilkie and Richard J. Lutz
- Publish Info
- New York : American Marketing Association, 2002.
- Material Info
- pp. 17-37
- General Note
- INDUBES BTBLIOGRAPHY REFEREN CE
- Added Entry-Personal Name
- William L. Wilkie and Richard J. Lutz
- Host Item Entry
- Journal of marketing. : Vol. 66 No. 2 (2002. 4) 2002, 04
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270587
MARC
008210322s2002 ulk aa eng■022 ▼a00222429
■1001 ▼aElizabeth S. Moore
■24510▼aPassing the Torch: Intergenerational Influences as a Source of Brand Equity▼dElizabeth S. Moore▼eWilliam L. Wilkie and Richard J. Lutz
■260 ▼aNew York▼bAmerican Marketing Association▼c2002.
■300 ▼app. 17-37
■500 ▼aINDUBES BTBLIOGRAPHY REFEREN CE
■7001 ▼aWilliam L. Wilkie and Richard J. Lutz
■773 ▼tJournal of marketing.▼gVol. 66 No. 2 (2002. 4)▼d2002, 04
■SIS ▼aS028000▼b60077308▼h8▼s2▼fP
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