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Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales
Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Title/Author
- Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales / Jacob Goldenberg, Barak Libai and Eitan Muller
- Publish Info
- New York : American Marketing Association, 2002.
- Material Info
- pp. 1-16
- General Note
- INDUBES BTBLIOGRAPHY REFEREN CE
- Host Item Entry
- Journal of marketing. : Vol. 66 No. 2 (2002. 4) 2002, 04
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270585
MARC
008210322s2002 ulk aa eng■022 ▼a00222429
■1001 ▼aJacob Goldenberg, Barak Libai and Eitan Muller
■24510▼aRiding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales▼dJacob Goldenberg, Barak Libai and Eitan Muller
■260 ▼aNew York▼bAmerican Marketing Association▼c2002.
■300 ▼app. 1-16
■500 ▼aINDUBES BTBLIOGRAPHY REFEREN CE
■773 ▼tJournal of marketing.▼gVol. 66 No. 2 (2002. 4)▼d2002, 04
■SIS ▼aS028000▼b60077308▼h8▼s2▼fP
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