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The Effects of Ingredient Branding Strategies on Host Brand Extendibility
The Effects of Ingredient Branding Strategies on Host Brand Extendibility
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Title/Author
- The Effects of Ingredient Branding Strategies on Host Brand Extendibility / Kalpesh Kaushik Desai and Kevin Lane Keller
- Publish Info
- New York : American Marketing Association, 2002.
- Material Info
- pp. 73-93
- General Note
- INDUBES BTBLIOGRAPHY REFEREN CE
- Host Item Entry
- Journal of marketing. : Vol. 66 No. 1 (2002. 1) 2002, 01
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270574
MARC
008210322s2002 ulk aa eng■022 ▼a00222429
■1001 ▼aKalpesh Kaushik Desai and Kevin Lane Keller
■24510▼aThe Effects of Ingredient Branding Strategies on Host Brand Extendibility▼dKalpesh Kaushik Desai and Kevin Lane Keller
■260 ▼aNew York▼bAmerican Marketing Association▼c2002.
■300 ▼app. 73-93
■500 ▼aINDUBES BTBLIOGRAPHY REFEREN CE
■773 ▼tJournal of marketing.▼gVol. 66 No. 1 (2002. 1)▼d2002, 01
■SIS ▼aS027999▼b60077308▼h8▼s2▼fP
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