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Dependence, Trust, and Relational Behavior on the Part of Foreign Subsidiary Marketing Oprations : Implications for Managing Global Marketing Operations
Dependence, Trust, and Relational Behavior on the Part of Foreign Subsidiary Marketing Oprations : Implications for Managing Global Marketing Operations
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Title/Author
- Dependence, Trust, and Relational Behavior on the Part of Foreign Subsidiary Marketing Oprations : Implications for Managing Global Marketing Operations / Kelly Hewett and William O. Bearden
- Publish Info
- New York : American Marketing Association, 2001.
- Material Info
- pp. 51-66
- General Note
- Indudes Bibliography Reference
- Host Item Entry
- Journal of marketing. : Vol. 65 No. 4 (2001. 10) 2001, 10
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270567
MARC
008210322s2001 ulk aa eng■022 ▼a00222429
■1001 ▼aKelly Hewett and William O. Bearden
■24510▼aDependence, Trust, and Relational Behavior on the Part of Foreign Subsidiary Marketing Oprations▼bImplications for Managing Global Marketing Operations▼dKelly Hewett and William O. Bearden
■260 ▼aNew York▼bAmerican Marketing Association▼c2001.
■300 ▼app. 51-66
■500 ▼aIndudes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 65 No. 4 (2001. 10)▼d2001, 10
■SIS ▼aS027998▼b60077308▼h8▼s2▼fP
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