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Investments in Consumer Relationships : A Cross-Country and Cross-Industry Exploration
Investments in Consumer Relationships : A Cross-Country and Cross-Industry Exploration
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Kristof De Wulf
- 서명/저자
- Investments in Consumer Relationships : A Cross-Country and Cross-Industry Exploration / Kristof De Wulf , Gaby Odekerken-Schröder and Dawn Iacobucci
- 발행사항
- New York : American Marketing Association, 2001.
- 형태사항
- pp. 33-50
- 주기사항
- Indudes Bibliography
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270562
MARC
008210322s2001 ulk aa eng■022 ▼a00222429
■1001 ▼aKristof De Wulf
■24510▼aInvestments in Consumer Relationships▼bA Cross-Country and Cross-Industry Exploration▼dKristof De Wulf▼eGaby Odekerken-Schröder and Dawn Iacobucci
■260 ▼aNew York▼bAmerican Marketing Association▼c2001.
■300 ▼app. 33-50
■500 ▼aIndudes Bibliography
■7001 ▼aGaby Odekerken-Schröder and Dawn Iacobucci
■773 ▼tJournal of marketing.▼gVol. 65 No. 4 (2001. 10)▼d2001, 10
■SIS ▼aS027998▼b60077308▼h8▼s2▼fP
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