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The Impact of Brand Extension Introduction on Choice
The Impact of Brand Extension Introduction on Choice
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Vanitha Swaminathan
- Title/Author
- The Impact of Brand Extension Introduction on Choice / Vanitha Swaminathan ; Richard J. Fox, & Srinivas K. Reddy
- Publish Info
- New York : American Marketing Association, 2001.
- Material Info
- pp. 1-15
- General Note
- Indudes Bibliography
- Added Entry-Personal Name
- Richard J. Fox, & Srinivas K. Reddy
- Host Item Entry
- Journal of marketing. : Vol. 65 No. 4 (2001. 10) 2001, 10
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60270555
MARC
008210322s2001 ulk aa eng■022 ▼a00222429
■1001 ▼aVanitha Swaminathan
■24510▼aThe Impact of Brand Extension Introduction on Choice▼dVanitha Swaminathan▼eRichard J. Fox, & Srinivas K. Reddy
■260 ▼aNew York▼bAmerican Marketing Association▼c2001.
■300 ▼app. 1-15
■500 ▼aIndudes Bibliography
■7001 ▼aRichard J. Fox, & Srinivas K. Reddy
■773 ▼tJournal of marketing.▼gVol. 65 No. 4 (2001. 10)▼d2001, 10
■SIS ▼aS027998▼b60077308▼h8▼s2▼fP
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