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The Effects of the Social Structure of Digital Networks on Viral Marketing Performance
The Effects of the Social Structure of Digital Networks on Viral Marketing Performance
Detailed Information
- Material Type
- 기사
- ISSN
- 10477047
- Author
- Mauro Bampo
- Title/Author
- The Effects of the Social Structure of Digital Networks on Viral Marketing Performance / Mauro Bampo ; 공저 Michael T. Ewing, Dineli R. Mather, David Stewart, Mark Wallace
- Publish Info
- Providence, RI : Informs, 2008.
- Material Info
- pp. 273–290
- General Note
- 참고문헌수록
- Added Entry-Personal Name
- Michael T. Ewing, Dineli R. Mather, David Stewart, Mark Wallace
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60260187
MARC
008200820s2008 ai aa eng■022 ▼a10477047
■1001 ▼aMauro Bampo
■24510▼aThe Effects of the Social Structure of Digital Networks on Viral Marketing Performance▼dMauro Bampo▼e공저 Michael T. Ewing, Dineli R. Mather, David Stewart, Mark Wallace
■260 ▼aProvidence, RI▼bInforms▼c2008.
■300 ▼app. 273–290
■500 ▼a참고문헌수록
■7001 ▼aMichael T. Ewing, Dineli R. Mather, David Stewart, Mark Wallace
■773 ▼tInformation systems research=ISR▼gVol. 19 No. 3 (2008. 9)▼d2008, 09
■856 ▼uhttps://isr.pubs.informs.org/
■SIS ▼aS049978▼b60077698▼h8▼s2▼fP
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