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Web Personalization as a Persuasion Strategy : An Elaboration Likelihood Model Perspective
Web Personalization as a Persuasion Strategy : An Elaboration Likelihood Model Perspective
Detailed Information
- Material Type
- 기사
- ISSN
- 10477047
- Author
- Kar Yan Tam
- Title/Author
- Web Personalization as a Persuasion Strategy : An Elaboration Likelihood Model Perspective / Kar Yan Tam ; 공저 Shuk Ying Ho
- Publish Info
- Providence, RI : Informs, 2005.
- Material Info
- pp. 271–291
- General Note
- 참고문헌수록
- Added Entry-Personal Name
- Shuk Ying Ho
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60260177
MARC
008200820s2005 ai aa eng■022 ▼a10477047
■1001 ▼aKar Yan Tam
■24510▼aWeb Personalization as a Persuasion Strategy▼bAn Elaboration Likelihood Model Perspective▼dKar Yan Tam▼e공저 Shuk Ying Ho
■260 ▼aProvidence, RI▼bInforms▼c2005.
■300 ▼app. 271–291
■500 ▼a참고문헌수록
■7001 ▼aShuk Ying Ho
■773 ▼tInformation systems research=ISR▼gVol. 16 No. 3 (2005. 9)▼d2005, 09
■856 ▼uhttps://isr.pubs.informs.org/
■SIS ▼aS030048▼b60077698▼h8▼s2▼fP
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