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A Two-Stage Model of the Promotional Performance of Pure Online Firms
A Two-Stage Model of the Promotional Performance of Pure Online Firms
상세정보
MARC
008200820s2005 ai aa eng■022 ▼a10477047
■1001 ▼aJianan Wu
■24510▼aA Two-Stage Model of the Promotional Performance of Pure Online Firms▼dJianan Wu▼e공저 Victor J. Cook, Jr., Edward C. Strong
■260 ▼aProvidence, RI▼bInforms▼c2005.
■300 ▼app. 334–351
■500 ▼a참고문헌수록
■7001 ▼aVictor J. Cook, Jr., Edward C. Strong
■773 ▼tInformation systems research=ISR▼gVol. 16 No. 4 (2005. 12)▼d2005, 12
■856 ▼uhttps://isr.pubs.informs.org/
■SIS ▼aS030049▼b60077698▼h8▼s2▼fP


