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DSS Effectiveness in Marketing Resource Allocation Decisions: Reality vs. Perception
DSS Effectiveness in Marketing Resource Allocation Decisions: Reality vs. Perception
Detailed Information
- 자료유형
- 기사
- ISSN
- 10477047
- 저자명
- Gary L. Lilien
- 서명/저자
- DSS Effectiveness in Marketing Resource Allocation Decisions: Reality vs. Perception / Gary L. Lilien , Arvind Rangaswamy, Gerrit H. Van Bruggen, Katrin Starke
- 발행사항
- Providence, RI : Informs, 2004.
- 형태사항
- pp. 216-235
- 주기사항
- 참고문헌수록
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60260110
MARC
008200818s2004 ai aa eng■022 ▼a10477047
■1001 ▼aGary L. Lilien
■24510▼aDSS Effectiveness in Marketing Resource Allocation Decisions: Reality vs. Perception▼dGary L. Lilien▼eArvind Rangaswamy, Gerrit H. Van Bruggen, Katrin Starke
■260 ▼aProvidence, RI▼bInforms▼c2004.
■300 ▼app. 216-235
■500 ▼a참고문헌수록
■7001 ▼aArvind Rangaswamy, Gerrit H. Van Bruggen, Katrin Starke
■773 ▼tInformation systems research=ISR▼gVol. 15 No. 3 (2004. 9)▼d2004, 09
■856 ▼uhttp://www.informs.org
■SIS ▼aS030044▼b60077698▼h8▼s2▼fP
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