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Effects of Mood Valence on Memory and Attitude toward Advertising: The Moderating Role of Ad`s Emotional Ambiguity and the Mediation of Physiological Arousal State
Effects of Mood Valence on Memory and Attitude toward Advertising: The Moderating Role of Ad`s Emotional Ambiguity and the Mediation of Physiological Arousal State
상세정보
- 자료유형
- 기사
- ISSN
- 19761686
- 저자명
- Yang Byung-hwa
- 서명/저자
- Effects of Mood Valence on Memory and Attitude toward Advertising: The Moderating Role of Ad`s Emotional Ambiguity and the Mediation of Physiological Arousal State Yang Byung-hwa 저
- 발행사항
- 서울 : Korea Press Foundation(한국언론재단), 2008.
- 형태사항
- pp. 55~82
- 주기사항
- 참고문헌 수록
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60257063
MARC
008200527s2008 ulk aa kor■022 ▼a19761686
■1001 ▼aYang Byung-hwa
■24510▼aEffects of Mood Valence on Memory and Attitude toward Advertising: ▼bThe Moderating Role of Ad`s Emotional Ambiguity and the Mediation of Physiological Arousal State▼dYang Byung-hwa 저
■260 ▼a서울▼bKorea Press Foundation(한국언론재단)▼c2008.
■300 ▼app. 55~82
■500 ▼a참고문헌 수록
■773 ▼tKorea Journalism Review(KJR)▼gVol.2 No.2 (2008. Summer)▼d2008, 06
■856 ▼uhttp://www.kpf.or.kr
■SIS ▼aS049115▼b60105665▼h8▼s2▼fP
