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A Comparative Study on The Prediction Models for the Influence of Carry-over Effect on the Effectiveness of Tv Advertising
A Comparative Study on The Prediction Models for the Influence of Carry-over Effect on the Effectiveness of Tv Advertising
Detailed Information
- Material Type
- 기사
- ISSN
- 19761686
- Author
- Joo Dae-hong
- Title/Author
- A Comparative Study on The Prediction Models for the Influence of Carry-over Effect on the Effectiveness of Tv Advertising / Joo Dae-hong ; Han Sang Pil 공저
- Publish Info
- 서울 : Korea Press Foundation(한국언론재단), 2009.
- Material Info
- pp. 59~75
- General Note
- 참고문헌 수록
- Added Entry-Personal Name
- Han Sang Pil
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60257057
MARC
008200526s2009 ulk aa kor■022 ▼a19761686
■1001 ▼aJoo Dae-hong
■24510▼aA Comparative Study on The Prediction Models for the Influence of Carry-over Effect on the Effectiveness of Tv Advertising▼dJoo Dae-hong▼eHan Sang Pil 공저
■260 ▼a서울▼bKorea Press Foundation(한국언론재단)▼c2009.
■300 ▼app. 59~75
■500 ▼a참고문헌 수록
■7001 ▼aHan Sang Pil
■773 ▼tKorea Journalism Review(KJR)▼gVol.3 No.2 (2009. Summer)▼d2009, 06
■856 ▼uhttp://www.kpf.or.kr/
■SIS ▼aS052253▼b60105665▼h8▼s2▼fP
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