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The Third-Person Effect and Its Influence on Behavioral Outcomes in a Product Advertising Context: The Case of Direct-to-Consumer Prescription Drug Advertising
The Third-Person Effect and Its Influence on Behavioral Outcomes in a Product Advertising Context: The Case of Direct-to-Consumer Prescription Drug Advertising
Detailed Information
- 자료유형
- 기사
- ISSN
- 00936502
- 저자명
- Huh, J.
- 서명/저자
- The Third-Person Effect and Its Influence on Behavioral Outcomes in a Product Advertising Context: The Case of Direct-to-Consumer Prescription Drug Advertising / Huh, J. , DeLorme, D. E. , Reid, L. N.
- 발행사항
- Beverly Hills, Calif : SAGE PERIODICALS Inc, 2004.
- 형태사항
- pp. 568-599
- 주기사항
- included reference
- 기타저자
- DeLorme, D. E.
- 기타저자
- Reid, L. N.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60250029
MARC
008200108s2004 ulk aa eng■022 ▼a00936502
■1001 ▼aHuh, J.
■24510▼aThe Third-Person Effect and Its Influence on Behavioral Outcomes in a Product Advertising Context: The Case of Direct-to-Consumer Prescription Drug Advertising▼dHuh, J.▼eDeLorme, D. E.▼eReid, L. N.
■260 ▼aBeverly Hills, Calif▼bSAGE PERIODICALS Inc▼c2004.
■300 ▼app. 568-599
■500 ▼aincluded reference
■7001 ▼aDeLorme, D. E.
■7001 ▼aReid, L. N.
■773 ▼tCommunication research.▼gVol. 31 No. 5 (2004. 10)▼d2004, 10
■856 ▼uhttp://www.sagepub.com/journal.aspx?pid=191
■SIS ▼aS028121▼b60077314▼h8▼s2▼fP
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