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The Third-Person Effect and Its Influence on Behavioral Outcomes in a Product Advertising Context: The Case of Direct-to-Consumer Prescription Drug Advertising
The Third-Person Effect and Its Influence on Behavioral Outcomes in a Product Advertising Context: The Case of Direct-to-Consumer Prescription Drug Advertising
Detailed Information
- Material Type
- 기사
- ISSN
- 00936502
- Author
- Huh, J.
- Title/Author
- The Third-Person Effect and Its Influence on Behavioral Outcomes in a Product Advertising Context: The Case of Direct-to-Consumer Prescription Drug Advertising / Huh, J. ; DeLorme, D. E. ; Reid, L. N.
- Publish Info
- Beverly Hills, Calif : SAGE PERIODICALS Inc, 2004.
- Material Info
- pp. 568-599
- General Note
- included reference
- Added Entry-Personal Name
- DeLorme, D. E.
- Added Entry-Personal Name
- Reid, L. N.
- Host Item Entry
- Communication research. : Vol. 31 No. 5 (2004. 10) 2004, 10
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60250029
MARC
008200108s2004 ulk aa eng■022 ▼a00936502
■1001 ▼aHuh, J.
■24510▼aThe Third-Person Effect and Its Influence on Behavioral Outcomes in a Product Advertising Context: The Case of Direct-to-Consumer Prescription Drug Advertising▼dHuh, J.▼eDeLorme, D. E.▼eReid, L. N.
■260 ▼aBeverly Hills, Calif▼bSAGE PERIODICALS Inc▼c2004.
■300 ▼app. 568-599
■500 ▼aincluded reference
■7001 ▼aDeLorme, D. E.
■7001 ▼aReid, L. N.
■773 ▼tCommunication research.▼gVol. 31 No. 5 (2004. 10)▼d2004, 10
■856 ▼uhttp://www.sagepub.com/journal.aspx?pid=191
■SIS ▼aS028121▼b60077314▼h8▼s2▼fP
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