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The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements
The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements
Detailed Information
- Material Type
- 기사
- ISSN
- 00936502
- Author
- Bolls, P. D.
- Title/Author
- The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements / Bolls, P. D.
- Publish Info
- Beverly Hills, Calif : SAGE PERIODICALS Inc, 2001.
- Material Info
- pp. p.627-651
- General Note
- included reference
- Host Item Entry
- Communication research. : Vol. 28 No. 5 (2001. 10) 2001, 10
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60249947
MARC
008200108s2001 ulk aa eng■022 ▼a00936502
■1001 ▼aBolls, P. D.
■24510▼aThe Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements ▼dBolls, P. D.
■260 ▼aBeverly Hills, Calif▼bSAGE PERIODICALS Inc▼c2001.
■300 ▼app. p.627-651
■500 ▼aincluded reference
■773 ▼tCommunication research.▼gVol. 28 No. 5 (2001. 10)▼d2001, 10
■856 ▼uhttp://www.sagepub.com/journal.aspx?pid=191
■SIS ▼aS028103▼b60077314▼h8▼s2▼fP
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