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The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements
The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements
상세정보
- 자료유형
- 기사
- ISSN
- 00936502
- 저자명
- Bolls, P. D.
- 서명/저자
- The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements / Bolls, P. D.
- 발행사항
- Beverly Hills, Calif : SAGE PERIODICALS Inc, 2001.
- 형태사항
- pp. p.627-651
- 주기사항
- included reference
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60249947
MARC
008200108s2001 ulk aa eng■022 ▼a00936502
■1001 ▼aBolls, P. D.
■24510▼aThe Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements ▼dBolls, P. D.
■260 ▼aBeverly Hills, Calif▼bSAGE PERIODICALS Inc▼c2001.
■300 ▼app. p.627-651
■500 ▼aincluded reference
■773 ▼tCommunication research.▼gVol. 28 No. 5 (2001. 10)▼d2001, 10
■856 ▼uhttp://www.sagepub.com/journal.aspx?pid=191
■SIS ▼aS028103▼b60077314▼h8▼s2▼fP
