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Testimonials Versus Informational Persuasive Messages: The Moderating Effect of Delivery Mode and Personal Involvement
Testimonials Versus Informational Persuasive Messages: The Moderating Effect of Delivery Mode and Personal Involvement
Detailed Information
- Material Type
- 기사
- ISSN
- 00936502
- Author
- Braverman, J.
- Title/Author
- Testimonials Versus Informational Persuasive Messages: The Moderating Effect of Delivery Mode and Personal Involvement / Braverman, J.
- Publish Info
- Beverly Hills, Calif : SAGE PERIODICALS Inc, 2008.
- Material Info
- pp. p.666-694
- General Note
- included reference
- Host Item Entry
- Communication research. : Vol. 35 No. 5 (2008. 10) 2008, 10
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60249885
MARC
008200108s2008 ulk aa eng■022 ▼a00936502
■1001 ▼aBraverman, J.
■24510▼aTestimonials Versus Informational Persuasive Messages: The Moderating Effect of Delivery Mode and Personal Involvement ▼dBraverman, J.
■260 ▼aBeverly Hills, Calif▼bSAGE PERIODICALS Inc▼c2008.
■300 ▼app. p.666-694
■500 ▼aincluded reference
■773 ▼tCommunication research.▼gVol. 35 No. 5 (2008. 10)▼d2008, 10
■856 ▼uhttp://www.sagepub.com/journal.aspx?pid=191
■SIS ▼aS049755▼b60077314▼h8▼s2▼fP
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