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Is being Good Better Than Being Cheap, or is Being Cheap Better Than Being Good?
Is being Good Better Than Being Cheap, or is Being Cheap Better Than Being Good?
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- H. Hansen
- Title/Author
- Is being Good Better Than Being Cheap, or is Being Cheap Better Than Being Good? / H. Hansen ; B.M. Samuelson, B.G. Lorentzen
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2004.
- Material Info
- pp. 446-450
- General Note
- included reference
- Added Entry-Personal Name
- B.M. Samuelson, B.G. Lorentzen
- Host Item Entry
- Advances in consumer research. : Vol. 31 (2004.) 2004, 08
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60248884
MARC
008191226s2004 ai aa eng■022 ▼a00989258
■1001 ▼aH. Hansen
■24510▼aIs being Good Better Than Being Cheap, or is Being Cheap Better Than Being Good?▼dH. Hansen▼eB.M. Samuelson, B.G. Lorentzen
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2004.
■300 ▼app. 446-450
■500 ▼a included reference
■7001 ▼aB.M. Samuelson, B.G. Lorentzen
■773 ▼tAdvances in consumer research.▼gVol. 31 (2004.)▼d2004, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028858▼b60077576▼h8▼s2▼fP
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