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Brand name and consumer inference making in multigenerational product introduction context
Brand name and consumer inference making in multigenerational product introduction context
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Seigyoung Auh
- Title/Author
- Brand name and consumer inference making in multigenerational product introduction context / Seigyoung Auh ; Chuan fong shih
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2004.
- Material Info
- pp. 390-391
- General Note
- Includes Bibliography(참고문헌수록)
- Added Entry-Personal Name
- Chuan fong shih
- Host Item Entry
- Advances in consumer research. : Vol. 31 (2004.) 2004, 08
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60248184
MARC
008191212s2004 ai aa eng■022 ▼a00989258
■1001 ▼aSeigyoung Auh
■24510▼aBrand name and consumer inference making in multigenerational product introduction context ▼dSeigyoung Auh ▼eChuan fong shih
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2004.
■300 ▼app. 390-391
■500 ▼a Includes Bibliography(참고문헌수록)
■7001 ▼aChuan fong shih
■773 ▼tAdvances in consumer research.▼gVol. 31 (2004.)▼d2004, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028858▼b60077576▼h8▼s2▼fP
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