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One rotten apple spoils the barrel : Advertising deception, defensive processing and consumer suspicion
One rotten apple spoils the barrel : Advertising deception, defensive processing and consumer suspicion
Detailed Information
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Peter R. Darke
- 서명/저자
- One rotten apple spoils the barrel : Advertising deception, defensive processing and consumer suspicion / Peter R. Darke , Robin J.B Ritchie
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2004.
- 형태사항
- pp. 330-331
- 주기사항
- Includes Bibliography(참고문헌수록)
- 기타저자
- Robin J.B Ritchie
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60248155
MARC
008191212s2004 ai aa eng■022 ▼a00989258
■1001 ▼aPeter R. Darke
■24510▼aOne rotten apple spoils the barrel ▼bAdvertising deception, defensive processing and consumer suspicion▼dPeter R. Darke ▼eRobin J.B Ritchie
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2004.
■300 ▼app. 330-331
■500 ▼a Includes Bibliography(참고문헌수록)
■7001 ▼aRobin J.B Ritchie
■773 ▼tAdvances in consumer research.▼gVol. 31 (2004.)▼d2004, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028858▼b60077576▼h8▼s2▼fP
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