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Consumer reations to marketing practices : Skepticism, suspction and payback
Consumer reations to marketing practices : Skepticism, suspction and payback
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Peter R Darke
- Title/Author
- Consumer reations to marketing practices : Skepticism, suspction and payback / Peter R Darke
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2004.
- Material Info
- pp. 329
- General Note
- Includes Bibliography(참고문헌수록)
- Host Item Entry
- Advances in consumer research. : Vol. 31 (2004.) 2004, 08
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60248153
MARC
008191212s2004 ai aa eng■022 ▼a00989258
■1001 ▼aPeter R Darke
■24510▼aConsumer reations to marketing practices ▼bSkepticism, suspction and payback▼dPeter R Darke
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2004.
■300 ▼app. 329
■500 ▼a Includes Bibliography(참고문헌수록)
■773 ▼tAdvances in consumer research.▼gVol. 31 (2004.)▼d2004, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028858▼b60077576▼h8▼s2▼fP
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