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How brands guide innovation-and leave room for thr schumpeterian entrepreneur
How brands guide innovation-and leave room for thr schumpeterian entrepreneur
Detailed Information
- 자료유형
- 기사
- ISSN
- 00989258
- 서명/저자
- How brands guide innovation-and leave room for thr schumpeterian entrepreneur / Andreas Strebinger
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2004.
- 형태사항
- pp. 240
- 주기사항
- Includes Bibliography(참고문헌수록)
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60248100
MARC
008191211s2004 ai aa eng■022 ▼a00989258
■1001 ▼aAndreas Strebinger
■24510▼aHow brands guide innovation-and leave room for thr schumpeterian entrepreneur▼dAndreas Strebinger
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2004.
■300 ▼app. 240
■500 ▼a Includes Bibliography(참고문헌수록)
■773 ▼tAdvances in consumer research.▼gVol. 31 (2004.)▼d2004, 08
■856 ▼uhttp://usj.sagepub.com
■SIS ▼aS028858▼b60077576▼h8▼s2▼fP
