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Consumer Response to Brand Extensions : Dose Culture Matter?
Consumer Response to Brand Extensions : Dose Culture Matter?
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Alokparna Basu Monga
- Title/Author
- Consumer Response to Brand Extensions : Dose Culture Matter? / Alokparna Basu Monga ; Deborah Roedder John
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2004.
- Material Info
- pp. 216-222
- General Note
- included reference
- Added Entry-Personal Name
- Deborah Roedder John
- Host Item Entry
- Advances in consumer research. : Vol. 31 (2004.) 2004, 08
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60247465
MARC
008191203s2004 ai aa eng■022 ▼a00989258
■1001 ▼aAlokparna Basu Monga
■24510▼aConsumer Response to Brand Extensions : Dose Culture Matter?▼dAlokparna Basu Monga▼eDeborah Roedder John
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2004.
■300 ▼app. 216-222
■500 ▼aincluded reference
■7001 ▼aDeborah Roedder John
■773 ▼tAdvances in consumer research.▼gVol. 31 (2004.)▼d2004, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028858▼b60077576▼h8▼s2▼fP
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