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Narrative Word of Mouth Communications : Exploring Memory and Attitude Effects of Consumer Storytelling
Narrative Word of Mouth Communications : Exploring Memory and Attitude Effects of Consumer Storytelling
Detailed Information
- 자료유형
- 기사
- ISSN
- 00989258
- 서명/저자
- Narrative Word of Mouth Communications : Exploring Memory and Attitude Effects of Consumer Storytelling / Yvonne Delgadillo , Jennifer Edson Escalas
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2004.
- 형태사항
- pp. 186-192
- 주기사항
- included reference
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60247450
MARC
008191202s2004 ai aa eng■022 ▼a00989258
■1001 ▼aYvonne Delgadillo
■24510▼aNarrative Word of Mouth Communications : Exploring Memory and Attitude Effects of Consumer Storytelling▼dYvonne Delgadillo▼eJennifer Edson Escalas
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2004.
■300 ▼app. 186-192
■500 ▼aincluded reference
■7001 ▼aJennifer Edson Escalas
■773 ▼tAdvances in consumer research.▼gVol. 31 (2004.)▼d2004, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028858▼b60077576▼h8▼s2▼fP
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