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The Impact of Consumer-Generated Advertising on Brand Associations
The Impact of Consumer-Generated Advertising on Brand Associations / Burcak Ertimur , Mary...
The Impact of Consumer-Generated Advertising on Brand Associations

Detailed Information

자료유형  
 기사
ISSN  
00989258
저자명  
Burcak Ertimur
서명/저자  
The Impact of Consumer-Generated Advertising on Brand Associations / Burcak Ertimur , Mary C. Gilly
발행사항  
Urbana, Ill : Association for Consumer Research, 2010.
형태사항  
pp. 284-287
주기사항  
included references
기타저자  
Mary C. Gilly
기본자료저록  
Advances in consumer research. : Vol. 37 (2010.) 2010, 08
원문정보  
 url
모체레코드  
모체정보확인
Control Number  
kjul:60247435

MARC

 008191129s2010        ai                            aa    eng
■022    ▼a00989258
■1001  ▼aBurcak  Ertimur
■24510▼aThe  Impact  of  Consumer-Generated  Advertising  on  Brand  Associations▼dBurcak  Ertimur▼eMary  C.  Gilly
■260    ▼aUrbana,  Ill▼bAssociation  for  Consumer  Research▼c2010.
■300    ▼app.  284-287
■500    ▼aincluded  references
■7001  ▼aMary  C.  Gilly
■773    ▼tAdvances  in  consumer  research.▼gVol.  37  (2010.)▼d2010,  08
■856    ▼uhttp://www.acrwebsite.org
■SIS    ▼aS056160▼b60077576▼h8▼s2▼fP

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