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A Theory-Based Examination of Language Switching in Advertising to Bilingual Consumers
A Theory-Based Examination of Language Switching in Advertising to Bilingual Consumers
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- D.Luna
- Title/Author
- A Theory-Based Examination of Language Switching in Advertising to Bilingual Consumers / D.Luna ; 공저 L. Peracchio, D. Lerman
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2004.
- Material Info
- pp. 148-151
- General Note
- included reference
- Added Entry-Personal Name
- L. Peracchio, D. Lerman
- Host Item Entry
- Advances in consumer research. : Vol. 31 (2004.) 2004, 08
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60247422
MARC
008191129s2004 ai aa eng■022 ▼a00989258
■1001 ▼aD.Luna
■24510▼aA Theory-Based Examination of Language Switching in Advertising to Bilingual Consumers▼dD.Luna▼e공저 L. Peracchio, D. Lerman
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2004.
■300 ▼app. 148-151
■500 ▼aincluded reference
■7001 ▼aL. Peracchio, D. Lerman
■773 ▼tAdvances in consumer research.▼gVol. 31 (2004.)▼d2004, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028858▼b60077576▼h8▼s2▼fP
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