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Sex Sells? The Effects of Gender Marking on Consumer's Evaluations of BRanded Products Across Languages
Sex Sells? The Effects of Gender Marking on Consumer's Evaluations of BRanded Products Across Languages
Detailed Information
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- E. Yorkston
- 서명/저자
- Sex Sells? The Effects of Gender Marking on Consumers Evaluations of BRanded Products Across Languages / E. Yorkston , 공저 G. de Mello
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2004.
- 형태사항
- pp. 148-151
- 주기사항
- included reference
- 기타저자
- G. de Mello
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60247418
MARC
008191129s2004 ai aa eng■022 ▼a00989258
■1001 ▼aE. Yorkston
■24510▼aSex Sells? The Effects of Gender Marking on Consumer's Evaluations of BRanded Products Across Languages▼dE. Yorkston▼e공저 G. de Mello
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2004.
■300 ▼app. 148-151
■500 ▼aincluded reference
■7001 ▼aG. de Mello
■773 ▼tAdvances in consumer research.▼gVol. 31 (2004.)▼d2004, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028858▼b60077576▼h8▼s2▼fP
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