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The Curious Case of Behavioral Backlash: Nonconscious Reactance to Marketing Slogan
The Curious Case of Behavioral Backlash: Nonconscious Reactance to Marketing Slogan
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Juliano Laran
- Title/Author
- The Curious Case of Behavioral Backlash: Nonconscious Reactance to Marketing Slogan / Juliano Laran ; Amy Dalton, Eduardo B. Andrade
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2010.
- Material Info
- pp. 259-262
- General Note
- included references
- Added Entry-Personal Name
- Amy Dalton, Eduardo B. Andrade
- Host Item Entry
- Advances in consumer research. : Vol. 37 (2010.) 2010, 08
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60247389
MARC
008191129s2010 ai aa eng■022 ▼a00989258
■1001 ▼aJuliano Laran
■24510▼aThe Curious Case of Behavioral Backlash: Nonconscious Reactance to Marketing Slogan▼dJuliano Laran▼eAmy Dalton, Eduardo B. Andrade
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2010.
■300 ▼app. 259-262
■500 ▼aincluded references
■7001 ▼aAmy Dalton, Eduardo B. Andrade
■773 ▼tAdvances in consumer research.▼gVol. 37 (2010.)▼d2010, 08
■856 ▼uhttp://www.acrwebsite.org
■SIS ▼aS056160▼b60077576▼h8▼s2▼fP
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