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You and We: Causal Effects of Minor Language Variations on Brand Perceptions
You and We: Causal Effects of Minor Language Variations on Brand Perceptions
Detailed Information
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Aner Sela
- 서명/저자
- You and We: Causal Effects of Minor Language Variations on Brand Perceptions / Aner Sela , S. Christan Wheeler
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2010.
- 형태사항
- pp. 223-226
- 주기사항
- included references
- 기타저자
- S. Christan Wheeler
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60247316
MARC
008191129s2010 ai aa eng■022 ▼a00989258
■1001 ▼aAner Sela
■24510▼aYou and We: Causal Effects of Minor Language Variations on Brand Perceptions▼dAner Sela▼eS. Christan Wheeler
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2010.
■300 ▼app. 223-226
■500 ▼aincluded references
■7001 ▼aS. Christan Wheeler
■773 ▼tAdvances in consumer research.▼gVol. 37 (2010.)▼d2010, 08
■856 ▼uhttp://www.acrwebsite.org
■SIS ▼aS056160▼b60077576▼h8▼s2▼fP
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