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"Et Tu, Brutus?": A Case for Consumer Skepticism and Backlash Product Placements
"Et Tu, Brutus?": A Case for Consumer Skepticism and Backlash Product Placements
Detailed Information
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- N. Bhatnagar
- 서명/저자
- Et Tu, Brutus?: A Case for Consumer Skepticism and Backlash Product Placements N. Bhatnagar 공저 B.A. Cudmore
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2004.
- 형태사항
- pp. 78-79
- 주기사항
- included reference
- 기타저자
- B.A. Cudmore
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60247314
MARC
008191129s2004 ai aa eng■022 ▼a00989258
■1001 ▼aN. Bhatnagar
■24510▼a"Et Tu, Brutus?":▼bA Case for Consumer Skepticism and Backlash Product Placements▼dN. Bhatnagar▼e공저 B.A. Cudmore
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2004.
■300 ▼app. 78-79
■500 ▼aincluded reference
■7001 ▼aB.A. Cudmore
■773 ▼tAdvances in consumer research.▼gVol. 31 (2004.)▼d2004, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028858▼b60077576▼h8▼s2▼fP
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