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How the Numbers on Your Rating Scale Influence Taste Perception and Willingness to Pay
How the Numbers on Your Rating Scale Influence Taste Perception and Willingness to Pay
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Antonia Mantonakis
- Title/Author
- How the Numbers on Your Rating Scale Influence Taste Perception and Willingness to Pay / Antonia Mantonakis ; Norbert Schwarz, Amanda Wudarzewski, Carolyn Yoon
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2010.
- Material Info
- pp. 183-186
- General Note
- included references
- Added Entry-Personal Name
- Norbert Schwarz, Amanda Wudarzewski, Carolyn Yoon
- Host Item Entry
- Advances in consumer research. : Vol. 37 (2010.) 2010, 08
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60247187
MARC
008191129s2010 ai aa eng■022 ▼a00989258
■1001 ▼aAntonia Mantonakis
■24510▼aHow the Numbers on Your Rating Scale Influence Taste Perception and Willingness to Pay▼dAntonia Mantonakis▼eNorbert Schwarz, Amanda Wudarzewski, Carolyn Yoon
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2010.
■300 ▼app. 183-186
■500 ▼aincluded references
■7001 ▼aNorbert Schwarz, Amanda Wudarzewski, Carolyn Yoon
■773 ▼tAdvances in consumer research.▼gVol. 37 (2010.)▼d2010, 08
■856 ▼uhttp://www.acrwebsite.org
■SIS ▼aS056160▼b60077576▼h8▼s2▼fP
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