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The Impact of Postive Affect on Cognitive Decision Making Strategies: The case of Mental Accounting
The Impact of Postive Affect on Cognitive Decision Making Strategies: The case of Mental Accounting
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Yuliya A. Komarova
- Title/Author
- The Impact of Postive Affect on Cognitive Decision Making Strategies: The case of Mental Accounting / l Yuliya A. Komarova ; Kelly L. Haws, Amar Cheema
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2010.
- Material Info
- pp. 174-178
- General Note
- included references
- Added Entry-Personal Name
- Kelly L. Haws, Amar Cheema
- Host Item Entry
- Advances in consumer research. : Vol. 37 (2010.) 2010, 08
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60247172
MARC
008191129s2010 ai aa eng■022 ▼a00989258
■1001 ▼aYuliya A. Komarova
■24510▼aThe Impact of Postive Affect on Cognitive Decision Making Strategies: The case of Mental Accounting▼dl Yuliya A. Komarova▼eKelly L. Haws, Amar Cheema
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2010.
■300 ▼app. 174-178
■500 ▼aincluded references
■7001 ▼aKelly L. Haws, Amar Cheema
■773 ▼tAdvances in consumer research.▼gVol. 37 (2010.)▼d2010, 08
■856 ▼uhttp://www.acrwebsite.org
■SIS ▼aS056160▼b60077576▼h8▼s2▼fP
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