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ASSESSING ADVERTISING IN A HIERARCHICAL DECISION MODEL
ASSESSING ADVERTISING IN A HIERARCHICAL DECISION MODEL
Detailed Information
- 자료유형
- 기사
- ISSN
- 01607383
- 저자명
- Park, S.
- 서명/저자
- ASSESSING ADVERTISING IN A HIERARCHICAL DECISION MODEL / Park, S. , Nicolau, J. L. , Fesenmaier, D. R.
- 발행사항
- New York : Pergamon, 2013.
- 형태사항
- pp. 260-282
- 주기사항
- Includes Bibliography(참고문헌수록)
- 기타저자
- Nicolau, J. L.
- 기타저자
- Fesenmaier, D. R.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60244199
MARC
008191115s2013 ai aa eng■022 ▼a01607383
■1001 ▼aPark, S.
■24510▼aASSESSING ADVERTISING IN A HIERARCHICAL DECISION MODEL▼dPark, S.▼eNicolau, J. L.▼eFesenmaier, D. R.
■260 ▼aNew York▼bPergamon▼c2013.
■300 ▼app. 260-282
■500 ▼aIncludes Bibliography(참고문헌수록)
■7001 ▼aNicolau, J. L.
■7001 ▼aFesenmaier, D. R.
■773 ▼tAnnals of Tourism Research.▼gVol. 40 (2013. 1)▼d2013, 01
■856 ▼uhttp://www.elsevier.com/locate/atoures
■SIS ▼aS066228▼b60077335▼h8▼s2▼fP
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