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It's a Two-Way Street : The Influence of communicators and Recipients in Word-of-Mouth contexts
It's a Two-Way Street : The Influence of communicators and Recipients in Word-of-Mouth contexts
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Andrew Kaikati
- 서명/저자
- Its a Two-Way Street : The Influence of communicators and Recipients in Word-of-Mouth contexts / Andrew Kaikati
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2010.
- 형태사항
- pp. 126-129
- 주기사항
- included references(참고문헌 수록)
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60243542
MARC
008191114s2010 ai aa eng■022 ▼a00989258
■1001 ▼aAndrew Kaikati
■24510▼aIt's a Two-Way Street : The Influence of communicators and Recipients in Word-of-Mouth contexts▼dAndrew Kaikati
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2010.
■300 ▼app. 126-129
■500 ▼aincluded references(참고문헌 수록)
■773 ▼tAdvances in consumer research.▼gVol. 37 (2010.)▼d2010, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS056160▼b60077576▼h8▼s2▼fP
