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Positive effects of negative publicity
Positive effects of negative publicity
Detailed Information
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- jonah berger
- 서명/저자
- Positive effects of negative publicity / jonah berger , alan sorensen, scott rasmussen
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2010.
- 형태사항
- pp. 45-48
- 주기사항
- included references(참고문헌 수록)
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60242332
MARC
008191111s2010 ai aa eng■022 ▼a00989258
■1001 ▼ajonah berger
■24510▼aPositive effects of negative publicity▼djonah berger▼ealan sorensen, scott rasmussen
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2010.
■300 ▼app. 45-48
■500 ▼aincluded references(참고문헌 수록)
■7001 ▼aalan sorensen, scott rasmussen
■773 ▼tAdvances in consumer research.▼gVol. 37 (2010.)▼d2010, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS056160▼b60077576▼h8▼s2▼fP
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