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Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage
Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage
상세정보
- 자료유형
- 기사
- ISSN
- 01607383
- 저자명
- Andereck, K. L.
- 서명/저자
- Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage 저 Andereck, K. L.
- 발행사항
- New York : Pergamon, 2009.
- 형태사항
- pp. 155-156
- 주기사항
- included reference
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60242241
MARC
008191111s2009 ai aa eng■022 ▼a01607383
■1001 ▼aAndereck, K. L.
■24510▼aSegmentation Strategies for Hospitality Managers: ▼bTarget Marketing for Competitive Advantage▼d저 Andereck, K. L.
■260 ▼aNew York▼bPergamon▼c2009.
■300 ▼app. 155-156
■500 ▼aincluded reference
■773 ▼tAnnals of Tourism Research.▼gVol. 36 No. 1 (2009. 1)▼d2009, 01
■856 ▼uhttp://www.elsevier.com/locate/atoures
■SIS ▼aS051253▼b60077335▼h8▼s2▼fP
