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A field examination of the influence of brand equity on behavioral loyalty and factors that moderate this relationship
A field examination of the influence of brand equity on behavioral loyalty and factors that moderate this relationship
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Kalpesh kaushik desai
- Title/Author
- A field examination of the influence of brand equity on behavioral loyalty and factors that moderate this relationship / Kalpesh kaushik desai ; Vijay hariharan, jeffrey inman, debabrata Talukdar
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2010.
- Material Info
- pp. 15-20
- General Note
- included reference(참고문헌 수록)
- Added Entry-Personal Name
- Vijay hariharan, jeffrey inman, debabrata Talukdar
- Host Item Entry
- Advances in consumer research. : Vol. 37 (2010.) 2010, 08
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60242131
MARC
008191111s2010 ai aa eng■022 ▼a00989258
■1001 ▼aKalpesh kaushik desai
■24510▼aA field examination of the influence of brand equity on behavioral loyalty and factors that moderate this relationship ▼dKalpesh kaushik desai▼eVijay hariharan, jeffrey inman, debabrata Talukdar
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2010.
■300 ▼app. 15-20
■500 ▼aincluded reference(참고문헌 수록)
■7001 ▼aVijay hariharan, jeffrey inman, debabrata Talukdar
■773 ▼tAdvances in consumer research.▼gVol. 37 (2010.)▼d2010, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS056160▼b60077576▼h8▼s2▼fP
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