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The Sins of the Father Shall Be Visited Upon the Sons: The Effect of Corporate Parent Affiliation on Consumers' Perceptions of Corporate Societal Marketing
The Sins of the Father Shall Be Visited Upon the Sons: The Effect of Corporate Parent Affiliation on Consumers' Perceptions of Corporate Societal Marketing
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Wilson, A.E
- Title/Author
- The Sins of the Father Shall Be Visited Upon the Sons: The Effect of Corporate Parent Affiliation on Consumers Perceptions of Corporate Societal Marketing / Wilson, A.E ; Darke, P.R.
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2008.
- Material Info
- pp. 1044-1045
- General Note
- included reference(참고문헌 수록)
- Added Entry-Personal Name
- Darke, P.R.
- Host Item Entry
- Advances in consumer research. : Vol. 35 (2008.) 2008, 08
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60241528
MARC
008191107s2008 ai aa eng■022 ▼a00989258
■1001 ▼aWilson, A.E
■24510▼aThe Sins of the Father Shall Be Visited Upon the Sons: The Effect of Corporate Parent Affiliation on Consumers' Perceptions of Corporate Societal Marketing▼dWilson, A.E▼eDarke, P.R.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2008.
■300 ▼app. 1044-1045
■500 ▼aincluded reference(참고문헌 수록)
■7001 ▼aDarke, P.R.
■773 ▼tAdvances in consumer research.▼gVol. 35 (2008.)▼d2008, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS049752▼b60077576▼h8▼s2▼fP
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