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How Personal Are Consumer Brand Evaluations? Disentangling the Role of Personal and Extrapersonal Associations in Consumer Judgments
How Personal Are Consumer Brand Evaluations? Disentangling the Role of Personal and Extrapersonal Associations in Consumer Judgments
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Czellar, S.
- Title/Author
- How Personal Are Consumer Brand Evaluations? Disentangling the Role of Personal and Extrapersonal Associations in Consumer Judgments / Czellar, S. ; Luna, D. ; Voyer, B. ; Schwob, A.
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2008.
- Material Info
- pp. 997
- General Note
- included reference(참고문헌 수록)
- Added Entry-Personal Name
- Luna, D.
- Added Entry-Personal Name
- Voyer, B.
- Added Entry-Personal Name
- Schwob, A.
- Host Item Entry
- Advances in consumer research. : Vol. 35 (2008.) 2008, 08
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60241477
MARC
008191107s2008 ai aa eng■022 ▼a00989258
■1001 ▼aCzellar, S.
■24510▼aHow Personal Are Consumer Brand Evaluations? Disentangling the Role of Personal and Extrapersonal Associations in Consumer Judgments▼dCzellar, S.▼e Luna, D.▼eVoyer, B.▼eSchwob, A.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2008.
■300 ▼app. 997
■500 ▼aincluded reference(참고문헌 수록)
■7001 ▼aLuna, D.
■7001 ▼aVoyer, B.
■7001 ▼aSchwob, A.
■773 ▼tAdvances in consumer research.▼gVol. 35 (2008.)▼d2008, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS049752▼b60077576▼h8▼s2▼fP
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