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Individual Preferences versus Group Preferences: The Effect of Cultural Orientation on Consumer Receptivity to Customized Offers
Individual Preferences versus Group Preferences: The Effect of Cultural Orientation on Consumer Receptivity to Customized Offers
Detailed Information
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Kramer, T.
- 서명/저자
- Individual Preferences versus Group Preferences: The Effect of Cultural Orientation on Consumer Receptivity to Customized Offers Kramer, T. 공저 Spolter-Weisfeld, S. Thakkar, M.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2006.
- 형태사항
- pp. 462-463
- 주기사항
- 권말 색인 및 참고문헌 수록
- 기타저자
- Spolter-Weisfeld, S.
- 기타저자
- Thakkar, M.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60240993
MARC
008191106s2006 ai aa eng■022 ▼a00989258
■1001 ▼aKramer, T.
■24510▼aIndividual Preferences versus Group Preferences: ▼bThe Effect of Cultural Orientation on Consumer Receptivity to Customized Offers▼dKramer, T.▼e공저 Spolter-Weisfeld, S.▼eThakkar, M.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2006.
■300 ▼app. 462-463
■500 ▼a권말 색인 및 참고문헌 수록
■7001 ▼aSpolter-Weisfeld, S.
■7001 ▼aThakkar, M.
■773 ▼tAdvances in consumer research.▼gVol. 33 (2006.)▼d2006, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028860▼b60077576▼h8▼s2▼fP
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