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How Do Consumers Interpret Market Leadership Claims in Direct-to-Consumer Advertising of Prescription Drugs?
How Do Consumers Interpret Market Leadership Claims in Direct-to-Consumer Advertising of Prescription Drugs?
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Mitra, A.
- 서명/저자
- How Do Consumers Interpret Market Leadership Claims in Direct-to-Consumer Advertising of Prescription Drugs? / Mitra, A. , 공저 Swasy, J. , Aikin, K.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2006.
- 형태사항
- pp. 381-387
- 주기사항
- 권말 색인 및 참고문헌 수록
- 기타저자
- Swasy, J.
- 기타저자
- Aikin, K.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60240970
MARC
008191106s2006 ai aa eng■022 ▼a00989258
■1001 ▼aMitra, A.
■24510▼aHow Do Consumers Interpret Market Leadership Claims in Direct-to-Consumer Advertising of Prescription Drugs?▼dMitra, A.▼e공저 Swasy, J.▼eAikin, K.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2006.
■300 ▼app. 381-387
■500 ▼a권말 색인 및 참고문헌 수록
■7001 ▼aSwasy, J.
■7001 ▼aAikin, K.
■773 ▼tAdvances in consumer research.▼gVol. 33 (2006.)▼d2006, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028860▼b60077576▼h8▼s2▼fP
