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When Ads Make Drama Seem Silly and Comedy Seem Dull: Role-Fulfillment Effects of Mood on Evaluations of Emotional Television Commercials
When Ads Make Drama Seem Silly and Comedy Seem Dull: Role-Fulfillment Effects of Mood on Evaluations of Emotional Television Commercials
Detailed Information
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Lajos, J
- 서명/저자
- When Ads Make Drama Seem Silly and Comedy Seem Dull: Role-Fulfillment Effects of Mood on Evaluations of Emotional Television Commercials / Lajos, J , Ordabayeva, N. , Chattopadhyay, A.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2008.
- 형태사항
- pp. 953-956
- 주기사항
- included reference(참고문헌 수록)
- 기타저자
- Ordabayeva, N.
- 기타저자
- Chattopadhyay, A.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60240885
MARC
008191104s2008 ai aa eng■022 ▼a00989258
■1001 ▼aLajos, J
■24510▼aWhen Ads Make Drama Seem Silly and Comedy Seem Dull: Role-Fulfillment Effects of Mood on Evaluations of Emotional Television Commercials▼dLajos, J▼e Ordabayeva, N.▼eChattopadhyay, A.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2008.
■300 ▼app. 953-956
■500 ▼aincluded reference(참고문헌 수록)
■7001 ▼aOrdabayeva, N.
■7001 ▼aChattopadhyay, A.
■773 ▼tAdvances in consumer research.▼gVol. 35 (2008.)▼d2008, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS049752▼b60077576▼h8▼s2▼fP
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