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Evaluation of Brand Alliances: Product Fit and the Moderating Role of Brand Concept Consistency
Evaluation of Brand Alliances: Product Fit and the Moderating Role of Brand Concept Consistency
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Lanseng, E.J
- Title/Author
- Evaluation of Brand Alliances: Product Fit and the Moderating Role of Brand Concept Consistency / Lanseng, E.J ; Olsen, L.E.
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2008.
- Material Info
- pp. 871-872
- General Note
- included reference(참고문헌 수록)
- Added Entry-Personal Name
- Olsen, L.E.
- Host Item Entry
- Advances in consumer research. : Vol. 35 (2008.) 2008, 08
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60240832
MARC
008191104s2008 ai aa eng■022 ▼a00989258
■1001 ▼aLanseng, E.J
■24510▼aEvaluation of Brand Alliances: Product Fit and the Moderating Role of Brand Concept Consistency▼dLanseng, E.J▼eOlsen, L.E.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2008.
■300 ▼app. 871-872
■500 ▼aincluded reference(참고문헌 수록)
■7001 ▼aOlsen, L.E.
■773 ▼tAdvances in consumer research.▼gVol. 35 (2008.)▼d2008, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS049752▼b60077576▼h8▼s2▼fP
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