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Effectiveness of Abstract vs. Concrete Challenge Strategies in Response to the Competitive Threat of Extensions from Mega Brands
Effectiveness of Abstract vs. Concrete Challenge Strategies in Response to the Competitive Threat of Extensions from Mega Brands
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Desai, K.K
- Title/Author
- Effectiveness of Abstract vs. Concrete Challenge Strategies in Response to the Competitive Threat of Extensions from Mega Brands / Desai, K.K ; Keller, K.L. ; Hoyer, W.D.
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2008.
- Material Info
- pp. 835-836
- General Note
- included reference(참고문헌 수록)
- Added Entry-Personal Name
- Keller, K.L.
- Added Entry-Personal Name
- Hoyer, W.D.
- Host Item Entry
- Advances in consumer research. : Vol. 35 (2008.) 2008, 08
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60240812
MARC
008191104s2008 ai aa eng■022 ▼a00989258
■1001 ▼aDesai, K.K
■24510▼aEffectiveness of Abstract vs. Concrete Challenge Strategies in Response to the Competitive Threat of Extensions from Mega Brands▼dDesai, K.K▼eKeller, K.L.▼eHoyer, W.D.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2008.
■300 ▼app. 835-836
■500 ▼aincluded reference(참고문헌 수록)
■7001 ▼aKeller, K.L.
■7001 ▼aHoyer, W.D.
■773 ▼tAdvances in consumer research.▼gVol. 35 (2008.)▼d2008, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS049752▼b60077576▼h8▼s2▼fP
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