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The Roles of Product Characteristics and Framing Effects in the Effectiveness of Cause-Related Marketing
The Roles of Product Characteristics and Framing Effects in the Effectiveness of Cause-Related Marketing
Detailed Information
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Chang, C.-T
- 서명/저자
- The Roles of Product Characteristics and Framing Effects in the Effectiveness of Cause-Related Marketing / Chang, C.-T , Lee, Y.-K.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2008.
- 형태사항
- pp. 780-781
- 주기사항
- included reference(참고문헌 수록)
- 기타저자
- Lee, Y.-K.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60240782
MARC
008191104s2008 ai aa eng■022 ▼a00989258
■1001 ▼aChang, C.-T
■24510▼aThe Roles of Product Characteristics and Framing Effects in the Effectiveness of Cause-Related Marketing▼dChang, C.-T▼eLee, Y.-K.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2008.
■300 ▼app. 780-781
■500 ▼aincluded reference(참고문헌 수록)
■7001 ▼aLee, Y.-K.
■773 ▼tAdvances in consumer research.▼gVol. 35 (2008.)▼d2008, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS049752▼b60077576▼h8▼s2▼fP
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