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Brand Equity and Shadow Diffusion in the Music Industry: Implications of the Familiar and Popular
Brand Equity and Shadow Diffusion in the Music Industry: Implications of the Familiar and Popular
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Morgan, R. M.
- 서명/저자
- Brand Equity and Shadow Diffusion in the Music Industry: Implications of the Familiar and Popular Morgan, R. M. 공저 Watson, J. C. Moore, W. L.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2006.
- 형태사항
- pp. 317-318
- 주기사항
- 권말 색인 및 참고문헌 수록
- 기타저자
- Watson, J. C.
- 기타저자
- Moore, W. L.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60240728
MARC
008191104s2006 ai aa eng■022 ▼a00989258
■1001 ▼aMorgan, R. M.
■24510▼aBrand Equity and Shadow Diffusion in the Music Industry: ▼bImplications of the Familiar and Popular▼dMorgan, R. M.▼e공저 Watson, J. C.▼eMoore, W. L.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2006.
■300 ▼app. 317-318
■500 ▼a권말 색인 및 참고문헌 수록
■7001 ▼aWatson, J. C.
■7001 ▼aMoore, W. L.
■773 ▼tAdvances in consumer research.▼gVol. 33 (2006.)▼d2006, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028860▼b60077576▼h8▼s2▼fP
