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Explaining the Negative Spillover Effect in Target Marketing: Automatic Social Comparisons that Threaten Collective Self-Esteem
Explaining the Negative Spillover Effect in Target Marketing: Automatic Social Comparisons that Threaten Collective Self-Esteem
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Dimofte, C. V.
- 서명/저자
- Explaining the Negative Spillover Effect in Target Marketing: Automatic Social Comparisons that Threaten Collective Self-Esteem / Dimofte, C. V. , 공저 Goodstein, R. C.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2006.
- 형태사항
- pp. 276
- 주기사항
- 권말 색인 및 참고문헌 수록
- 기타저자
- Goodstein, R. C.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60240685
MARC
008191104s2006 ai aa eng■022 ▼a00989258
■1001 ▼aDimofte, C. V.
■24510▼aExplaining the Negative Spillover Effect in Target Marketing: Automatic Social Comparisons that Threaten Collective Self-Esteem▼dDimofte, C. V.▼e공저 Goodstein, R. C.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2006.
■300 ▼app. 276
■500 ▼a권말 색인 및 참고문헌 수록
■7001 ▼aGoodstein, R. C.
■773 ▼tAdvances in consumer research.▼gVol. 33 (2006.)▼d2006, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028860▼b60077576▼h8▼s2▼fP
