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The Effect of Perceived Brand Name-Logo Coherence on Brand Attitudes
The Effect of Perceived Brand Name-Logo Coherence on Brand Attitudes
Detailed Information
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Kocher, B.
- 서명/저자
- The Effect of Perceived Brand Name-Logo Coherence on Brand Attitudes / Kocher, B. , 공저 Czellar, S. , Usunier, J.-C.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2006.
- 형태사항
- pp. 274-275
- 주기사항
- 권말 색인 및 참고문헌 수록
- 기타저자
- Czellar, S.
- 기타저자
- Usunier, J.-C.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60240683
MARC
008191104s2006 ai aa eng■022 ▼a00989258
■1001 ▼aKocher, B.
■24510▼aThe Effect of Perceived Brand Name-Logo Coherence on Brand Attitudes▼dKocher, B.▼e공저 Czellar, S.▼eUsunier, J.-C.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2006.
■300 ▼app. 274-275
■500 ▼a권말 색인 및 참고문헌 수록
■7001 ▼aCzellar, S.
■7001 ▼aUsunier, J.-C.
■773 ▼tAdvances in consumer research.▼gVol. 33 (2006.)▼d2006, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028860▼b60077576▼h8▼s2▼fP
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