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The Role of Product Category Familiarity in Self-Referent Advertising
The Role of Product Category Familiarity in Self-Referent Advertising
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Dimofte, C
- Title/Author
- The Role of Product Category Familiarity in Self-Referent Advertising / Dimofte, C ; Yalch, R.
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2008.
- Material Info
- pp. 726-727
- General Note
- included references(참고문헌 수록)
- Added Entry-Personal Name
- Yalch, R.
- Host Item Entry
- Advances in consumer research. : Vol. 35 (2008.) 2008, 08
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60240658
MARC
008191104s2008 ai aa eng■022 ▼a00989258
■1001 ▼aDimofte, C
■24510▼aThe Role of Product Category Familiarity in Self-Referent Advertising▼dDimofte, C▼eYalch, R.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2008.
■300 ▼app. 726-727
■500 ▼aincluded references(참고문헌 수록)
■7001 ▼aYalch, R.
■773 ▼tAdvances in consumer research.▼gVol. 35 (2008.)▼d2008, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS049752▼b60077576▼h8▼s2▼fP
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