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The Effects of Line Extensions Up and Down in Quality on Initial Choice and Subsequent Switching Tendencies
The Effects of Line Extensions Up and Down in Quality on Initial Choice and Subsequent Switching Tendencies
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Heath, T.
- Title/Author
- The Effects of Line Extensions Up and Down in Quality on Initial Choice and Subsequent Switching Tendencies / Heath, T. ; 공저 McCarthy, M. S. ; Chatterjee, S.
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2006.
- Material Info
- pp. 75
- General Note
- 권말 색인 및 참고문헌 수록
- Added Entry-Personal Name
- McCarthy, M. S.
- Added Entry-Personal Name
- Chatterjee, S.
- Host Item Entry
- Advances in consumer research. : Vol. 33 (2006.) 2006, 08
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60240596
MARC
008191104s2006 ai aa eng■022 ▼a00989258
■1001 ▼aHeath, T.
■24510▼aThe Effects of Line Extensions Up and Down in Quality on Initial Choice and Subsequent Switching Tendencies▼dHeath, T.▼e공저 McCarthy, M. S.▼eChatterjee, S.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2006.
■300 ▼app. 75
■500 ▼a권말 색인 및 참고문헌 수록
■7001 ▼aMcCarthy, M. S.
■7001 ▼aChatterjee, S.
■773 ▼tAdvances in consumer research.▼gVol. 33 (2006.)▼d2006, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028860▼b60077576▼h8▼s2▼fP
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