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Cultural Differences in Brand Extension Evaluations: The Moderating Role of Functional and Prestige Brand Concepts
Cultural Differences in Brand Extension Evaluations: The Moderating Role of Functional and Prestige Brand Concepts
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Monga, A.B
- 서명/저자
- Cultural Differences in Brand Extension Evaluations: The Moderating Role of Functional and Prestige Brand Concepts / Monga, A.B , John, D.R.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2008.
- 형태사항
- pp. 680-681
- 주기사항
- included references(참고문헌 수록)
- 기타저자
- John, D.R.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60240587
MARC
008191104s2008 ai aa eng■022 ▼a00989258
■1001 ▼aMonga, A.B
■24510▼aCultural Differences in Brand Extension Evaluations: The Moderating Role of Functional and Prestige Brand Concepts▼dMonga, A.B▼eJohn, D.R.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2008.
■300 ▼app. 680-681
■500 ▼aincluded references(참고문헌 수록)
■7001 ▼aJohn, D.R.
■773 ▼tAdvances in consumer research.▼gVol. 35 (2008.)▼d2008, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS049752▼b60077576▼h8▼s2▼fP
